Trade Marketing Manager at Knauf

As a Trade Marketing Manager at Knauf Gypsum Tanzania Limited, you will lead and execute trade marketing strategies, ensuring the profitable growth of our business. This role will require a strategic thinker with a deep understanding of market dynamics, strong stakeholder management skills, and a proven ability to drive performance in a competitive and challenging environment.

What you’ll be doing:

• Design and implement trade marketing plans aligned with business objectives to drive revenue and profitability.
• Identify growth opportunities through market research, competitive analysis, and customer feedback.
• Collaborate with sales teams to strengthen partnerships across key trade channels (distributors, contractors, and retailers).
• Optimize the go-to-market strategy by ensuring appropriate product mix, pricing, and promotions for each channel.
• Lead trade promotions, in-store activation, and merchandising initiatives to increase product visibility and sales conversion.
• Manage and evaluate the effectiveness of trade campaigns, ensuring ROI and profitability targets are met.
• Track and analyze market trends, sales data, and channel performance to provide actionable insights.
• Use KPIs to monitor the impact of trade marketing initiatives and propose improvements where necessary.
• Ensure consistent brand messaging and visual identity across all trade marketing materials and activities.

What we’d love for you to have:

We are interested in you as a person: your attitude, behaviors and values. As long as you have the willingness to learn anything you need for the role that you don't already have, we'd love to speak to you. If you have qualification and experience in the following areas:

• Bachelor’s degree in marketing, Business Administration, or a related field.
• Experience of working in fast paced commercial and changing environment.
• Experience of discovering and sharing analytical insight with stakeholders with various levels of analytical expertise and at all levels of seniority.
•  Experience of working in an agile, project-based environment, focused on delivering user needs.
• Strong proficiency of developing performance management dashboards and KPIs tracking report.
• Strong knowledge of trade channels, pricing strategies, and promotional tactics in B2B and B2C settings.
• Analytical mindset with proficiency in using data for decision-making and performance measurement.

We’ll provide: 

• A competitive salary
• Health insurance cover
• A year end-performance benefit

What happens next?

We appreciate that your time is precious and applying for a new job can be a lengthy process - so we have committed to replying to your application within 3 working days.

To enhance the diversity and inclusivity of our team, we strongly encourage women to apply. We believe in equal opportunity and value the unique perspectives and contributions that women bring to our workplace. Join us in making tomorrow a home for all of us.