About me

Digital Communications Strategist with over two years of experience in digital marketing and communications. Expert in creating, managing, and optimizing digital strategies to boost brand visibility, engagement, and conversions. Proficient in content creation, social media management, SEO/SEM, and leveraging data for marketing decisions. Skilled in aligning cross-functional teams to achieve strategic goals and drive digital innovation.

Work Experience

Social Media Marketing Coordinator
Blue Sky International Mining and Exploration Limited 2022-01-19 - 2022-09-16 • Developed and implemented social media strategies that increased the company's brand visibility and engagement across platforms including Facebook, Twitter, LinkedIn, YouTube and Instagram • Managed daily social media posts and interactions, employing analytics tools to monitor and report on campaign performance and adjust strategies as needed. • Oversaw the content calendar and coordinated with content creators to ensure a consistent and effective message across all digital platforms. • Enhanced audience interaction through innovative community management practices, which improved customer satisfaction rates. • Assisted in the management of advertising budgets and campaigns, optimizing spend based on performance data to maximize ROI.
Assistant Social Media Marketing Specialist
Marrybrown Tanzania 2023-01-13 - 2024-05-19 Co-managed and optimized paid advertising campaigns, significantly increasing conversion rates. • Collaborated with team members to craft and execute content across all digital platforms.

Education

Bachelor of science in Economics and Finance - Institute of Finance Management (IFM)
Degree 2019-11-01 - 2022-07-25
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